What is the distinction between a feature and a benefit in a product or service?

The distinction between a feature and a benefit is fundamental in understanding how to communicate the value of a product or service effectively. A feature refers to a specific attribute or characteristic of the product—essentially, what it has or what it is made of. For example, if a scuba diving watch is described as waterproof, that is a feature.

On the other hand, a benefit explains how that feature translates into a positive outcome for the user—what it does for them. Continuing with the scuba diving watch example, the benefit of being waterproof is that it allows the user to safely dive without worrying about damaging the watch. This way, the benefit directly addresses the user's needs or desires, illustrating the practical advantages of the product.

By understanding this distinction, marketers and educators can craft messages that resonate with potential users, highlighting how a product's features lead to meaningful benefits. This approach is vital in instructor settings where conveying the importance of product attributes in relation to user experience is necessary.